Emma Watson launches second phase of the HeForShe campaign in Davos


Emma Watson a été sacrée célébrité féministe de l’année 2014 après son discours très acclamé en septembre 2014 lançant la campagne HeForShe, qui promeut l’égalité des sexes. Elle a présenté le 23 janvier 2015 la seconde phase de cette campagne, en annonçant les mesures concrètes pour la mise en oeuvre de cette égalité.


Who doesn’t know Emma Watson, the world-famous-actress who starred in the eight Harry Potter fantasy films ? Of course, everybody does. But since last July, she has also been famous as a UN ambassador. She now fights for gender equality on behalf of the HeForShe campaign. In September 2014, she delivered a breathtaking speech and recently, on Friday January the 23rd, she appeared at the World Economic Forum in Davos, Switzerland, alongside UN Secretary-General Ban Ki-Moon and executive director of UN Women Phumzile Mlambo, to announce the new HeForShe IMPACT 10X10X10 pilot initiative.


She spoke in front of world leaders at the press conference, addressing the need to get something done about the global gender inequality problems.

In her powerful speech, Emma Watson says she has been overwhelmed by the response to the HeForShe campaign: the HeForShe conference was watched over 11 million times and the hashtag #HeForShe has been used by 1.2 billion people on Twitter. “I couldn’t have dreamed it, but it has happened… thank you so much for your support“. Then, she explained what IMPACT 10x10x10, the next step in the HeForShe campaign, would be.

The IMPACT 10x10x10 initiative is a one-year pilot project that aims to engage governments, businesses and universities to make concrete commitments to equal rights and women’s empowerment. Watson also explains that some men and women wanted to help, but were not quite sure how best to do it after signing the HeForShe petition: “What now ?” The answer is that they now have to choose their own commitment for gender equality and then make it public.


IMPACT 10x10x10 is about making these commitments concrete, visible and measurable. She said the overwhelming response was not only due to her, but to the fact that “the ground is fertile”, people nowadays understand more than ever how important gender equality is and are willing to make a change.

Jennie HUY & Dounia SAHLI


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